For many customers around the world, Domino died after IBM made the sale to HCL, because many companies have never talked about HCL.
So it would be good if HCL invested in more Marketing global.
Suggestion:
Make the HCL Software website (www.hcltechsw.com) in other languages with domains in other countries.
Example:
https://www.hcltechsw.es/products/domino (Spain)
https://www.hcltechsw.com.br/products/domino (Brazil)
etc...
And each site with sales contact from the region and news about product disclosure, HCL cloud hosting partners, events (online or in person), license prices (the amount converted to local currency), success stories, partnerships and other marketing content.
This would be useful to reinforce the HCL brand in other countries and show the customer that the products are not being discontinued, but that the investment in them is increasing. And also so that customers get to know HCL and have more confidence in the company to know that it is worth continuing to invest in its products.
This would also be useful to help attract new customers, even in regions where Domino is disappearing from the map.
Before the marketing the product needs killer apps.
FrontApp for mail
and
Trello for worklow
are showing what can be done. Little marketing required when you have a product that sells itself.
Provide facts and not only marketing babble garnished with a lot of nice pictures.